Why Sponsor the Boardwalk Art Show?
Aligning with the Boardwalk Art Show is a good opportunity to promote a new product, generate new business, and get more involved in the community you do business in. Your association with one of the top 100 art shows in the U.S. can help you make an impact in a non-traditional way. Sponsorship packages include many tangible rights and benefits that can help you to achieve marketing and communications objectives, support of the community, and entertain clients in an upscale setting along the scenic Atlantic Ocean.
6 Great Reasons to Become a Sponsor of the Boardwalk Art Show
A proven history – BWAS has been a cornerstone event in Hampton Roads for 61 years, older than the city itself!
- A great demographic – an economic impact study proved what we already know…women 35-54 with a 4-year degree or higher and a HHI of $119,000 are the most likely visitor to the show. These folks have attended the Boardwalk Art Show for 8 years on average so they are loyal with a per-respondent spending of $136.
A fantastic cause – The Boardwalk Art Show is the most important fundraising event to support MOCA every year. The museum depends on the proceeds from this 4-day event to pay the majority of costs surrounding exhibitions and educational programming throughout the year. In 2015, MOCA reached over 13,000 school-aged children through the educational programs.
A Tourism Spotlight for Virginia Beach – Our patrons come from all over Virginia and the nation to have the opportunity to visit the beach and attend the show. This year Virginia Tourism is proud to promote the show and partner with us by bringing the Virginia is for Lover’s “LOVE” artwork to the show for visitors to see and photograph.
Promotional Exposure – With an average of over 300,000 attendees and an excellent marketing program, Boardwalk Art Show and its family friendly reputation offers great ways to enhance your marketing initiatives. 300 artist booths, live performing arts entertainment, gourmet food and activities for all ages create the perfect backdrop. National, regional and local sponsors have found value in their participation as proof in the show’s strong sponsor retention rate year after year.
Boardwalk Art Show was the first art show in the Commonwealth of Virginia to be certified Virginia Green. The festival engages in eco-friendly practices such as an on-site recycling program, environmentally friendly pressure washing for clean-up and prohibiting food vendors from using Styrofoam containers and cups.
Boardwalk Art Show Marketing Initiatives
Boardwalk Art Show advertising includes local TV, print, radio, and geo-targeted web advertising geared to tourists out of the market. In addition local art enthusiasts are targeted through email blasts and local print ads. All advertising is started 10 weeks out from show dates to over 13,000 museum members and show supporters. The total reach for our advertising campaign exceeds 3 million impressions.
The web and Facebook are critical communication tools to help with promoting our event and our sponsors. Updated regularly, these are the go-to places for artists and visitors to the show. The website alone generates 550,000 views a year.
Make plans to join us this year along the beautiful Virginia Beach boardwalk. We would love to be in good company with you!
To learn more about the sponsorship program with the Boardwalk Art Show presented by PNC Bank please contact MOCA's Director of Development;
Emily Barnhill, 757-425-0000 x.313.